How you organize your campaigns inside the Mobile Ads AI engine affects your ability to optimize, test, and scale. This module covers the three-tier structure.
The Three Tiers
- Campaign — top level; sets the objective (Awareness, Traffic, Lead Generation, Conversion)
- Ad Set — middle level; sets the audience, placement, schedule, and daily budget
- Ad — bottom level; the actual creative (image + copy + CTA)
Recommended Campaign Architecture
For B2B outbound support
- Campaign 1: Awareness — Lookalike (1–3%) of best customers — brand content
- Campaign 2: Consideration — Retargeting (email-engaged, website visitors) — case studies
- Campaign 3: Conversion — Retargeting (pricing page, high-intent) — demo offer
Budget Distribution
For a $3,000/month ad budget, a balanced starting distribution:
- Awareness: 30% ($900)
- Consideration: 40% ($1,200)
- Conversion: 30% ($900)
Shift budget toward Conversion as you build retargeting pool size. Minimum audience size for retargeting ads: 1,000 people.