Module 07: Intent Data Layers — AI Lead Generation

Intent data surfaces accounts actively researching solutions in your category right now. Layering intent on firmographic criteria dramatically improves timing and conversion.

Intent categories

Category intent — researching your product category
Competitor intent — researching your known competitors
Job posting intent — hiring roles that signal a buying decision (e.g., "VP Sales" = expanding revenue team)
Content consumption — downloading guides, attending webinars, reading review site content in your category

Activation

ICP → Intent Signals: select categories, set recency window (30/60/90 days), assign weight.

Intent + firmographic = priority queue. Accounts with strong ICP match (score 70+) AND active intent automatically surface at the top of your campaign queue. These are your hottest targets.

Freshness

Intent signals refresh weekly. Use the 30-day window for highest relevance. The 90-day window casts a wider net for longer evaluation cycles.

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